The market is for women whose ‘look’ may share many elements of modest styling
The market is for women whose ‘look’ may share many elements of modest styling, but very fashionable in terms of religion or not showing lots of skin as such. The internet has been the fast growth of the modest fashion area, especially social media. From research already carried out, it was thought that e-retail was making it possible for companies and brands to meet the needs of this niche market. Women looking for modest clothing were more likely to shop from online companies such as Aab, Zara, Uniqlo, outside their belief because online shopping is easier and not judgemental. People find it more easier and nobody sees what you look like or your style in what you purchase.