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The diffusion is the adoption of innovation over time in the social system as a result of diffusion processes resulting in the acceptance or penetration of new ideas

March 25, 2019 0 Comment

The diffusion is the adoption of innovation over time in the social system as a result of diffusion processes resulting in the acceptance or penetration of new ideas, behaviors, or physical innovations (Roger, 1995). Rogers also identifies some of the attributes of innovation which are a major influence on adoption behaviors that are relative advantages, complexity, compatibility, difficulty, and observation. The diffusion is the adoption of innovation over time in the social system as a result of diffusion processes resulting in the acceptance or penetration of new ideas, behaviors, or physical innovations (Roger, 1995). Rogers also identifies some of the attributes of innovation which are a major influence on adoption behaviors that are relative advantages, complexity, compatibility, difficulty, and observation.