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Promotion means the organization is directly or indirectly attempts to inform persuade and remind customers about their products

April 18, 2019 0 Comment

Promotion means the organization is directly or indirectly attempts to inform persuade and remind customers about their products. The promotion helps to increase consumer awareness of products leads to higher sales and contributes to build brand loyalty. Hence the promotion of the marketing mix is a tool that helps disseminate information, encourage the purchase and affects the purchase decision process. Promotion is comprised of various elements like: Sales Organization, Public Relations, Advertising, and Sales Promotions. One of the most important sales promotion is Sponsorship which includes discounts, promotions, coupons, samples, refunds, bonuses, awards, contests and product demonstrations, and to say what motivates consumers to buy.

Unilever is a multinational corporation formed British- Dutch parentage, which owns many of the consumer product brands in food and beverage, cleaning agent and personal care products.

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