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On the negative side effects of BPs advertising on customers is how the company showed absence of empathetic on how technology has taken a vast on consumer lives

February 17, 2019 0 Comment

On the negative side effects of BPs advertising on customers is how the company showed absence of empathetic on how technology has taken a vast on consumer lives. Reason why I state this is because customer had forwarded all over their social media on prohibiting BP gas stations for causing the oil spills. Although public relations tried to spread announcement on newspapers and television, to go against the social media that has already taken over millions of posts already added on user pages with the BP logo crossed out and encouraging Greenpeace over the logo instead. Worst of all because these ads from social media are not paid, it made the negative posts continue without any resolution. This condition fell under an interpersonal communication in which a post would be past to one contact to another on social media. This interpersonal communication passed all over social media quickly like a virus. Unfortunately, BP had to spend over millions of dollars on advertising to change their reputation (BP Spent $93M on Advertising after Gulf Spill, 2010).
BP had to stop these adverse social media communications by sending a mass communication in which they try to send a optimistic message to a large audience, by commercial ads, social media and news. The positive effect of BPs advertisement was to impact customer to show the genuineness of their accountability to this oil spill and show a sincere apology on commercial ads would have possibly win over the negative statements. But all this BP marketable convincing is beyond the consumer decision to want to trust this gas company again. I would describe BPs campaign as institutional advertising, as the company was trying to sway consumer otherwise. The BPs corporation basically just wanted customer to consider them in a promising way. BP wanted to change the consumer attitude in trusting their gas service again, their outcome came across as advocacy advertising as BP was trying to get rid of the negative thoughts from the consumers (Lamb, 2019).
For BP to restore both institutional advertising and product advertising is by changing the mind of the consumers who doubted the gas company in still providing good service for product advertising. The company still must use product advertising to entice their consumer in letting go of the negative comments that social media had develop among the company.