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Marketing research discipline is among the major source of customer satisfaction models in which researchers could rely on to get detailed literature review

January 23, 2019 0 Comment

Marketing research discipline is among the major source of customer satisfaction models in which researchers could rely on to get detailed literature review. The research pool incorporates different models that can integrate the customer satisfaction models into a network of interrelated concepts including nature of most complaints, quality and reliability of services, value and loyalty. In this study, the application of “Macro-models” will be considered. Macro-models is of greater importance for an organization like ZECO for policy level implications regarding to customer satisfaction. The models (Macro) is widely used by researchers to obtain the strategic design context for successful study on customer satisfaction. The concept of customer satisfaction through marketing literature research is mainly covers those elements concerning macro-models such as disconfirmation expectancy, attribution, regret, and attribution.