Communication is made up of two factors
Communication is made up of two factors, what you say and how you say it. How you convey your tone throughout your business communications is important because things can be misinterpreted when written down. You should consider your audience when choosing how to phrase your communications. Does it require you to be formal, or can you be informal with the language you choose. How straightforward and direct you need to be. It is important to consider the content of your message, and what tone would be more appropriate; for example, an apology would require a more serious tone where as an advertisement would be full of exciting and energetic language.