Before establishing own company
Before establishing own company, it is important to know where is the place and what target market will be. Geographic segmentation, according to BusinessDictionary.com, is collecting and analyzing information according to the physical and location of the customer or other data source (geographic segmentation, 2018). Although Sunterra Market is a small business, it aims to get close to its customers. Sunterra is a family business, its roots started in Alberta Canada and today it has nine stores in Calgary and Edmonton. They have seven stores in Calgary and two stores in Edmonton. These stores are targeting small and large neighborhoods. Mostly of their stores are in downtown Calgary, where larger stores like Superstore and Walmart do not exist (Our Locations, n.d.).